Project Overview
Showcase lululemon's most technical flannel shirt. Built with quick-drying and sweat management properties, and zippered pockets to store your essentials. Highlighting the versatility and approachability of the jacket.
To do so, we celebrated authentic play, capturing the fun of being outdoors. Using wideangle shots to show spontaneous movement, we showcased how the flannel shirt’s technical features give our guest space to experience the world around them.
